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“But Sunday is definitely a work day for us and we have to be on the ball to make sure we're getting the return on investment for our clients.” The clients are the various brands whose products will be features in the suite and included in the gifts bags, which are handed out to the host and the presenters as a thank you from the show’s organizers. Wood spends the entire year leading up to the show handpicking items best suited for the occasion and is already starting to think of items to include in the next year’s gift bag. She came up with the idea in 1994, when she was working as a talent coordinator on award shows and had to find a way to get the presenters and hosts to the rehearsal on time. "I was not a creative genius by any means,” she said. “I started inviting friends that had designer sunglasses and various items backstage to the green room, to give celebrities something to do in their down time while they were waiting for the stage to be ready. And lo and behold my phone started ringing off the hook with people wanting to have this exclusive access and the light bulb went off. I realized that this is a great marketing concept.” For the next few years, Wood did this on the side in addition to her talent handler job. In 2000, she quit her job and launched Backstage Creations. “I came up with this idea thinking it would help me to solve a problem that I had, not knowing that it would turn into a future career,” she said. Priyanka Chopra visits "The Giving Suite" on Saturday, the day before the 69th primetime Emmy Awards. - Courtesy of Backstage Creations In addition to creating gift bags for the Emmys, Wood’s team works on gifts for other events such as Teen Choice Awards and MTV Video Music Awards.
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At a time when fashion is in a state of flux, we're looking to the industry's next generation of influencers as a guiding light. This New York Fashion Week, Refinery29's Future of American Fashion series is highlighting the designers, brands, and retailers we're betting on big. The future starts here. When Rachel Mansur and Floriana Gavriel launched Mansur Gavriel in 2013, they basically reinvented the It bag. Their minimal drawstring Flamma bucket bag, washed in black and tan, looked nothing like the logo-emblazoned or colorful mirrored crystal Fendi Baguette of the late-'90s. Not to mention, priced at nearly-$400, it was more than affordable — it was accessible, and there were epic waitlists to prove it; Bain & Co recently predicted that by 2025, millennials and Generation Z will account for 45% of the global personal luxury goods market, so it makes sense that something with the allure of a luxury item (without the $1,500+ price tag) would entice younger generations. Mansur Gavriel bags were meant to bridge this gap: The designers launched their brand after dealing with the frustrating personal กระเป๋าสะพายข้าง need of finding good value at a contemporary price point. Two short years later came shoes (sandals, mules, and heels in suede pastels and leather brights) with a similar sophistication. Now, they're finally launching clothes . While it may seem like a tremendous amount of growth in four short years, the designers have emphasized a slow path forward — even if it doesn’t appear that way from the outside. “We started the brand with just the two of us working out of our apartments,” says Mansur, who met Gavriel at a Los Angeles XX concert in 2010.
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